Do Free Book Promotions Work (Part II)

Intelligent inciteful and considered.. Great blog Andy..

Andrew Updegrove: Tales of Adversego

Neutrois 140Two and a half weeks ago, I posted a report on the initial results of a free copy promotion I ran, using four of the more effective book newsletter services. That campaign was successful in the near term, resulting in 4,360 downloads of my second book. In the conclusions, I noted:

I’ll need to collect further data before I can report back on whether a trial of this scale, duration and impact had the desired effect. The real test will be whether a week from now my base line of sales and page reads steps up from the base line before the sale.

And the answer is?… [drum roll]…No on sales, yes on reads. For the details, read on. As before, I’ll include specific figures and detailed sales charts.

View original post 1,903 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s